Written by Dr Neeraj Mehta (COO GFFI Fitness Academy)
You can assure a healthy client base throughout the year by boosting your customer acquisition and retention strategies.
“The best way to retain clients is to deliver results without causing injury. Additionally, all personal trainers should remember the “DCR” rule for motivating their clients, which stands for D- Dedication, C- Commitment, and R- Regularity.” – NEERAJ MEHTA (Ph.D), Human Biomechanics & Alternative Medicine
In this manner the following are the best ways to retain and gain your clients:
1. Free consultations or sessions are offered
A free initial consultation should always be available as part of any personal training program.
Free consultation at the beginning of personal training informs prospective clients that you are committed to learning about their personality and developing a personalized training program for them to meet their specific needs.
Additionally, it gives you the opportunity to learn about their goals, their budget, and their timeframe, so that you can create a package to meet their needs. Providing a complimentary consultation is the best way to ensure that your clients feel like they’re getting personalized attention.
2. Select a focus area. (Become Specialize)
Personal trainers who specialize in their services are more likely to succeed. Start by discovering what you like.
If you want to assist someone shed pounds, focus on weight loss, bodybuilding or any specific sports fitness training. Alternatively, if you like working with pregnant women, consider focusing on prenatal care.
Ensure that your GFFI certifications are relevant to the services you provide and that your packages reflect that knowledge.
Because most clients these days want nutrition and supplement planning as well as a log with their personal training, you can enroll in GFFI Sports Nutritionist certification courses, which will teach you the proper nutrition and supplement knowledge for specific needs or goals.
There are also continuing education workshops for personal trainers such as stragility, core blast, strengthasana, and many more, which you can find out more about by calling 8447431421.
3. Your Coaching Strength:
Your clients’ trust in your coaching will grow as they see you as an expert in a particular field.
Be professional during the session and whenever you speak with your clients, and give them the correct step and answer to what they are asking for (check your GFFI’s Personal Trainer scope of Practice). In addition, insist that your clients bring a friend with them.
Do friends let friends slack off on their fitness goals? It is one of the most cost-effective ways to attract new clients, so encourage your current clients to tell their friends about your personal training services. Personal trainers may give their clients a discount if they bring a friend to their next free session.
You can still make money while gaining a new client by offering a free session in conjunction with a previously planned session (which your current client has already paid for). As a thank you for referring a friend to your personal training services, you might offer them a discount on one of their sessions, for example.
4. Reconnect with members who have been let go.
Yes, before you say anything else, let me confirm. Why is this article discussing customers who have canceled their training contracts relevant? You never know when a former client might be ready to become a renewed client because circumstances change.
A list of former clients who had to cancel due to temporary circumstances like a change in employment, new time commitments, or an unexpected financial burden should be maintained if possible. Introduce new training programs or promotional rates to this list directly. If given the right opportunity, these clients are likely to invest in your services again.
